Why Join Headshots Matter?

Join Headshots Matter to connect with more than 150 skilled corporate portrait and headshot photographers from around the world. We share insights, support each other's business growth, and tackle creative challenges. It's straightforward, collaborative, and all about enhancing your craft and business.

Elevate your headshot photography business today. Join our vibrant community of creative professionals.

Keep up with news about our photographers, creative thinking, and the dynamic headshot industry. [↓]

Expert Strategies: Boosting Business Through Effective Networking

May 10, 2024
By: Stephanie Belton, St. Albans, Hertfordshire, UK / Associate Member of Headshots Matter

A few weeks ago, I was chatting with a few fellow Associate Members on WhatsApp about various methods to make connections, generate leads, and ultimately increase business. After sharing some strategies and showcasing what has worked for me, I was asked to compile a list of 10 helpful tips to enhance your networking and business development efforts. I also give you a bonus one for good measure.

We all have great ways to help drive our business. I hope you find these tips helpful and I encourage you to share your strategies with our community—every piece of advice can make a difference.

Here are my Top 10 Networking Tips for Photographers:. I hope they help you as much as they have helped me.

1. Make Sure Everyone Knows Your Profession

Make sure everyone you know knows what you do for a living. It seems obvious, but people who know you can be your best advocates. This includes school parents, your hairdresser, your sports team, and Facebook friends. They will be the ones tagging you on social media if an opportunity arises.

2. Connect with Other Photographers in Your Area

You may have different styles, areas of expertise, price points, and availability. If I can’t do a shoot, I always recommend someone else who I think would be a good fit. Ensure you respect boundaries (no copying, no poaching clients) to maintain that relationship.

3. In-Person Networking

Research the networking groups local to you; most will let you have a trial session before joining. Don’t expect to get any business from a trial session; this is just an opportunity to see if the format works for you and if there is synergy with attendees. These could be potential clients or, more importantly, the kind of businesses that can recommend you to their network.

StudioTalk | Ian Redd / Vancouver Headshots Inc. / Vancouver, BC

February 11, 2024

“Be kind and grateful. Work hard to be able to continue to do what you love. Support the industry that puts food on your table and a roof over your head.” - Ian Redd

Dwayne Brown:
Hi Ian, we've admired your work with actors for quite some time, and we're very grateful you're a member of Headshots Matter! Please tell us about your journey as a photographer. How did you get started, and what inspired you to specialize in headshot photography?

Ian Redd:
Thanks, Dwayne. My journey as a photographer started with a photography program I took over 20 years ago, followed by two apprenticeship jobs with photographers. One was with a portrait photographer, and then one with one of Vancouver's top headshot photographers at the time. I learned so much from her and am very grateful as she showed me the type of photographer I wanted to be. I then began to launch my own business as an acting headshot photographer 22 years ago, which blossomed into Vancouver Headshots Inc. I have a falcon tattoo on my leg with a camera around its neck and the words Drive and Passion. I'm inspired and driven by the love of my job, meeting new people every day and providing them with images that help them succeed.

Creative Mentorship Sessions | Barry Keegan / Navigating the Lens of Marketing

April 16, 2024

Barry Keegan brings 17 years of marketing and communication experience from his career spanning the private, public, and non-profit sectors. His keen insight and vibrant energy have been pivotal in delivering results for the organizations he has served. Over the past few years, Barry has focused on upskilling with AI and marketing automation tools. He's participated in numerous conferences, workshops and programs, including AWS: Reinvent, Jasper AI's CMO Masterclass, the AI Marketing Institute's AI for Writers Summit, Fundraising AI Summit and the AI Breakdown's Beta Education Program. 

Snapping Your Marketing into Focus: Your photography deserves a marketing strategy as unique as your art. I'll show you how to tailor your efforts for maximum impact in the photography business.

• AI, But Make It Personal: Think AI is just cold algorithms? I'll help you see how it can add a unique touch to your marketing story.

• SEO Isn't Just Three Letters: Confused by SEO? I'll simplify it and show you how to make it work for your photography business.

• Your Story, Your Way: Tired of generic content? I'll guide you in crafting a narrative that truly showcases your artistry in photography.

• Numbers That Talk: Metrics are more than numbers; they tell your success story. I'll highlight which metrics deserve your attention and how to interpret them for actionable insights.