Whether you're updating your profile or starting fresh, here are a few simple, practical steps to help you present yourself clearly—and connect more meaningfully with the people who need your work.

1. Your Profile Photo + Banner Image

Your profile portrait should be a strong example of the headshot work you love to create. Don’t feel like it has to be formal or safe—it can be expressive, artistic, even black and white—as long as it reflects your style and what you offer.

Your banner image is valuable visual space. Use it to:

  • Show off your work (LinkedIn portraits, branding sessions, team photos)

  • Include your studio logo or tagline

  • Add a photo of you working behind the scenes

Together, your profile photo and banner give people a quick sense of what to expect. They set the tone—before anyone even reads a word.

2. Your Headline Statement

This bold line under your name is one of LinkedIn’s strongest search signals—so make it work for you.

Instead of listing just “Photographer,” try a short, clear statement that highlights your specialty, location, and tone of voice.

Examples:

  • Headshot Photographer | LinkedIn + Branding Portraits | Serving Denver & Boulder

  • Photographer Specialising in Actor Headshots + Corporate Sessions | Based in Dublin

  • Creative Headshot Photography for Teams, Speakers + Founders | Vancouver Studio

Keep it simple. Keep it searchable. And most importantly—keep it true to you.

3. Your Summary

Your “About” section is where you can tell people—in your own voice—what you do and who you help. Keep it natural and straightforward. Aim for a short paragraph or two that covers:

  • Who you work with

  • What kind of headshots you love creating

  • Where you're based

  • What someone can expect from a session with you

Use headshot-friendly keywords like headshots, portraits, LinkedIn photos, or branding sessions. These aren’t just filler—they help your profile show up in LinkedIn search results.

Example:
”I help business owners, speakers, and working professionals feel comfortable in front of the camera—and leave with headshots they're proud to share. My sessions are relaxed, collaborative, and based in central Halifax. Whether it's a quick LinkedIn refresh or a full personal branding session, I’ll guide you through it.”

4. Turn On “Providing Services”

This is one of LinkedIn’s newer features—and it’s an easy win. You can list up to 10 services, and they’re searchable. If someone’s looking for a headshot photographer in your area, this list helps you show up.

Recommended services to include:

  • Headshot Photography

  • LinkedIn Portraits

  • Personal Branding Photography

  • Portrait Photography

  • Corporate Photography

  • Commercial Photography

  • Content Creation

  • Photography Consulting or Education (if it fits)

You can also add a short description under each service. Use that space to mention your location, the types of clients you work with, or your style.

5. Use the “Featured” Section

This often-overlooked section lets you pin key content to the top of your profile—and it’s a great place to spotlight your best work.

Consider featuring:

  • A client transformation story

  • A carousel with recent headshots

  • Your HSM gallery page

  • A behind-the-scenes video about your process

Think of it as your highlight reel. It’s the first thing people see after your intro—make it count.

6. Grow Connections That Make Sense

LinkedIn works like most social platforms—more connections can boost your visibility. But be intentional. Focus on people who could benefit from your work, such as:

  • Past clients

  • Corporate team leads

  • Small business owners

  • Local business professionals and creatives

Sure, connecting with other photographers is great for support—but building your client network helps you stay booked.

When sending a connection request, add a quick personal note:

  • Say who you are

  • Mention why you’re reaching out

  • Include a link to your website or HSM profile

LinkedIn even lets you drop a link at the bottom of the invite—it’s a small detail that makes a big difference.

7. Request a Few Kind Reviews

Reach out to past clients and ask for a short recommendation. Aim for something that mentions:

  • The type of session (e.g., headshot, actor, corporate team)

  • How they felt during the shoot

  • What they used the photos for

It doesn’t need to be long. One honest paragraph from someone who felt nervous at first—but walked away confident—can go a long way in showing others what it’s like to work with you.

8. Stay Active

You don’t need to post every day. But every week—or even once or twice a month—share something that reflects your work or offers a bit of value.

Simple post ideas:

  • A before-and-after from a recent session

  • A quick tip on preparing for a headshot

  • A quote from a happy client

  • A behind-the-scenes moment with a short story

  • A thank-you note to a client or collaborator

You can also engage by commenting on posts you enjoy or sharing someone else’s content with a short personal note.

“The more engagement you participate in, the more engagement you’ll have.”

And LinkedIn notices. The more active you are—even in small ways—the more visible your profile becomes!

Bonus Tips for HSM Members

If you're an HSM Associate or Creative Member, we'd be happy to:

  • Review your profile headline or summary

  • Suggest keywords for your service list

  • Feature your LinkedIn on our page (if it's working well)

  • Include your profile in future member examples

Let's Chat

If you'd like to discuss how LinkedIn can benefit your photography business—or need help refining your profile—please send me a message on LinkedIn or email. I'm always happy to brainstorm.

Dwayne Brown
Headshots Matter Inc.
dwayne@headshotsmatter.com