Frequently Asked Questions
Why Headshots Matter
In today’s digital-first world, your online presence often makes the first impression—before you ever speak a word. Whether you're a business professional, entrepreneur, actor, student, or creative, a strong headshot builds trust and conveys credibility, confidence, and approachability.
At Headshots Matter, we believe great headshots don’t just represent how you look—they reflect who you are and what you stand for. For clients, we help you find trusted photographers who understand how to bring that out. For photographers, we provide tools, visibility, and support to ensure your work is seen—especially in an online environment shaped by AI-driven search.
This page answers common questions about the value of professional headshots and how they can support your personal or professional goals.
"A picture is worth a thousand words, but a great headshot is worth a thousand opportunities."
What is Headshots Matter?
Headshots Matter is a global platform that connects individuals and professionals with top-tier photographers specializing in
headshots. Our community includes photographers who excel in capturing professional portraits that elevate personal and corporate brands.
Why are professional headshots important?
A professional headshot is often the first impression you make online. It conveys professionalism, approachability, and credibility—essential for personal branding, job searches, and corporate profiles.
How often should I update my headshot?
It's recommended that you update your headshot every 1–2 years or whenever your appearance changes significantly. Keeping your headshot current ensures that it accurately represents you.
What should I wear for a professional headshot?
Choose clothing that reflects your personal brand and industry standards. Solid colours, well-fitted outfits, and minimal accessories are generally advised to keep the focus on your face.
How do I choose the right photographer for my headshot?
Look for a photographer with experience photographing others in your industry and whose style matches your brand. (And always make your decision based on connection, as opposed to price.) Our directory at Headshots Matter features a wide range of talented photographers to suit different needs.
What's the difference between a headshot and a portrait?
A headshot is a tightly cropped image that focuses on the face, often used for professional purposes like LinkedIn profiles. A portrait is a broader term that can include more creative and full-body shots used for various purposes.
How long does a headshot session usually take?
A typical headshot session lasts between 30 minutes and an hour (sometimes longer), depending on the number of outfit changes and the specific requirements of the shoot.
What should I expect during a headshot session?
During a headshot session, your photographer will guide you through poses and expressions to capture your best angles. The session is usually relaxed and tailored to make you feel comfortable and confident.
Can headshots be taken outdoors?
Yes, if you prefer a natural background, you can take headshots outdoors. Depending on your brand and industry, outdoor headshots can provide a fresh and approachable look.
How do I prepare for my headshot session?
Get a good night's sleep, stay hydrated, and avoid trying new skincare products right before the shoot. Bring a few outfit options, and consider professional grooming or makeup if it enhances your confidence.
What is the best way to use my headshot online?
Use your headshot across all professional platforms, including LinkedIn, corporate websites, social media profiles, and email signatures. Consistency helps reinforce your professional brand.
Can I use the same headshot for multiple purposes?
Yes, but it's essential to consider the context. For example, a more formal headshot might suit LinkedIn, while a slightly casual version could work better on Instagram and other social media platforms.
How much does a professional headshot session cost?
Costs vary depending on the photographer's experience, location, and the package you choose. At Headshots Matter, our directory includes photographers at different price points. It's always best to discuss this with your photographer directly.
How can I ensure my headshot stands out?
Work with your photographer to capture imagery that reflects your personality and brand. Good lighting, a genuine expression, and appropriate attire contribute to a great headshot.
Do actors need a different kind of headshot than business professionals?
Yes, actor headshots are usually more expressive and casting-focused. They’re designed to show a range of personality and potential roles rather than just professionalism. A good actor headshot should feel natural, honest, and true to how you’d appear at a casting call. Many photographers at Headshots Matter have deep experience working with actors and understand the unique needs of casting profiles.
What should I wear for an actor headshot session?
Bring a few simple, solid-colour tops that don’t distract from your face. Avoid bold patterns or logos. Choose pieces that reflect your typical casting range or professional brand (e.g., corporate, edgy, friendly, quirky). Layers like light jackets or sweaters can add variety. Your photographer can guide you on what works best for your brand and goals.
Do I need a headshot even if I'm not in a corporate role?
Absolutely! Headshots are valuable for anyone looking to establish a personal or professional brand, whether you're an entrepreneur, professional, freelancer, artist, employee, or job seeker.
How can a headshot improve my LinkedIn profile?
A professional headshot increases your visibility and credibility on LinkedIn. Profiles with photos are more likely to receive views, connection requests, and engagement.
What should I look for in a photographer's portfolio?
Look for consistency in quality, attention to detail, and a style that aligns with your professional brand. The photographer's website should demonstrate their ability to capture professional and approachable images.
Can I request retouching on my headshots?
Most photographers offer retouching services to enhance your images while keeping them natural. Discuss your preferences with your photographer beforehand. All great photographers want to help you feel your best with the end results.
How does Headshots Matter support photographers in growing their business?
Headshots Matter provides photographers with access to valuable resources and a supportive community of creative peers. By being listed on our platform, photographers can increase their visibility, improve their SEO, and connect with clients who are specifically looking for professional headshots in their area. We also offer opportunities for professional development and peer-to-peer mentoring within our network.
How can I join Headshots Matter as a photographer?
If you're a professional photographer interested in joining our community, visit our membership page to learn more about the benefits and how to apply. Please also feel free to ask us any questions with the form below.
What’s the difference between Associate and Creative Membership?
Headshots Matter offers two types of membership to suit different needs.
Associate Membership includes a dedicated, SEO-focused gallery page on our website, a full directory listing, access to the
Associate WhatsApp group, and visibility support through HSM channels.
Creative Membership includes social reposting, a basic directory listing with your Instagram link, and access to the Creative WhatsApp Channel for connection and collaboration.
Both options offer a place in the HSM community—just with different levels of exposure and tools.
Ask us any questions about having a headshot taken or our HSM community!
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