Do Hashtags Still Matter on LinkedIn in 2025?
/“What photographers (and everyone else) need to know about how posts get seen now.”
Lately, I’ve been hearing from other photographers—and noticing it myself—that hashtags on LinkedIn just aren’t pulling the same weight they used to. Adding #headshots, #corporatephotographer or #LondonPhotographer to your posts a few years ago felt like a must. Now? Not so much.
The reach just isn’t there anymore—or at least, not in the way it once was. That’s because LinkedIn has changed the way it “listens.”
Instead of scanning for hashtags, LinkedIn’s algorithm now pays more attention to the full text of your post—especially the first few lines. It’s picking up on real words, cities, services, and context to figure out what your post is about.
So, instead of relying on hashtags like #corporatephotographer, it’s now better to just write something like:
“We had the opportunity to shoot a full set of corporate headshots for a finance team here in London this week. It was a quick, relaxed session, and the client was a real pleasure to work with. Grateful to help them refresh their team page with updated images that reflect who they are and how they work.”
That post is already doing the work. It mentions the city, the type of headshots, gives people a peek into the experience—and mixes in a tone of real gratitude. That’s what LinkedIn’s algorithm, and your network, is more likely to pick up on.
So… Are Hashtags Useless Now?
Not quite. You can still use one to three when there’s a clear reason, like highlighting a specific topic or joining a broader conversation.
I still use #headshotsmatter from time to time. And if your post touches on student photography, diversity, or safe practices on set, a simple hashtag can still help connect it to a larger theme.
But that long stack of hashtags at the bottom? You really don’t need it, and it can make your post feel cluttered or even a little forced.
What’s Working Better Than Hashtags?
Here’s what I’ve been seeing work better—for myself and for HSM members:
• Start strong. Open with a short sentence that’s real and written in your own voice. (2-3 lines is best)
• Use keywords naturally. Think “LinkedIn portraits in Vancouver” or “Student headshots for Toronto grads.”
• Write like you speak. If you wouldn’t say it over coffee, don’t write it that way.
• Invite a response. End with a reflection or a simple question—LinkedIn pays attention to how people engage.
If someone takes a moment to comment or even just pauses long enough to read more (LinkedIn calls this “dwell time”), that’s a win. It tells the algorithm your post matters.
So instead of cramming in hashtags, focus on holding someone’s attention for a few seconds longer!
What Really Matters
In the end, it’s not about gaming the system—it’s about being clear, thoughtful, and authentic!
Write the way you work: with intention.
Share updates that show what you do, who you do it for, and where you’re based.
Be specific—and say it in your own words.
That’s what’s cutting through now. Not just with the algorithm—but with the real people who might be reading, clicking, or reaching out.
Still Not Sure Where to Start?
If you’re unsure how to shift your LinkedIn style or want help rewording one of your posts, I’m happy to take a look. You’re not alone—many of us are adjusting to how things are changing online.
Reach out anytime!
Cheers, Dwayne Brown
dwayne@headshotsmatter.com
Headshots Matter Inc.
