Backlinks and Brand Authority Matter

Backlinks enhance the SEO strength of a professional headshot photographer's website. These links from authoritative photography-related websites and industry influencers signify the website's credibility and expertise. They validate the photographer's portfolio and services, building trust with search engines and potential clients. Backlinks also facilitate search engine crawlers in discovering the photographer's work, leading to quicker indexing and improved visibility in relevant search results. By securing quality backlinks, the photographer's website gains a competitive edge, positioning them as a reputable choice and driving organic traffic from interested clients seeking the best headshot photographer in their city.

The larger our network, the stronger our collective brand—and the greater our domain authority.

Being a Headshots Matter Associate provides your website with a valuable, high-quality backlink. Each Associate gallery page links directly to the photographer’s website, which not only improves traditional SEO, but also builds credibility for AI-driven search engines that prioritise trust, authority, and relevance. Creative Members can also boost their brand presence by using the HSM logo on their site.

We’re continually working to strengthen the SEO of the entire Headshots Matter platform—for everyone. One of the simplest ways to help is by linking back to your HSM gallery page. This backlink supports the network’s visibility across both traditional and AI-powered search tools, helping ensure your work is seen by the right people. You can add the link visibly on your ‘about’ page with the HSM logo (below), or even quietly on a non-public page—both are useful!