Ask HSM is a growing collection of articles created by Headshots Matter, with additional insight from HSM professional photographers around the world. Each article is designed to help you better understand the process, make informed decisions, and feel more confident before stepping in front of the camera.

There's no single approach to creating a great headshot because every person, profession, and purpose is different. What you'll find here is practical advice, thoughtful perspectives, and answers to many of the questions people ask before booking a session.

Browse the questions below to get started. [↓]

Before Your Session

• What should I wear for a business headshot, and how should I prepare?

• What should I wear for an acting headshot, and how should I prepare?

During the Session

• I'm nervous in front of the camera. Can you help?

• How long does a headshot session take?

• What happens during a professional headshot session?

After Your Session

• How many images do I need?

• How do I choose my favourite photo?

• How often should I update my headshot?

Choosing a Photographer

• What should I look for in a headshot photographer?

• Why do headshots cost what they do?

• What's the difference between a headshot and a branding session?

LinkedIn & Professional Branding

• Do I really need a professional LinkedIn photo?

• Can AI replace a professional headshot?

• How important is my profile photo?