The HSM Perspective

The Short Answer

Wear clothing that feels comfortable, fits well, and reflects how you normally present yourself professionally. Bring a couple of outfit options, don't worry about knowing how to pose, and trust your photographer to guide you through the experience.

Start with how the photograph will be used

Before choosing an outfit, think about where your headshot will appear and what brand story it will tell.

Will it be used on LinkedIn? Your company's website? Marketing materials? A conference program? Different uses may call for slightly different looks, but the goal is usually the same—to create a photograph that represents you professionally and authentically.

Wear clothes that feel like you

You don't need to buy a completely new wardrobe for your session.

In fact, most photographers would encourage you to wear clothing that you already feel comfortable and confident wearing. If you regularly wear a jacket, bring one. If your workplace is more relaxed, a well-fitted shirt or blouse may be a better choice.

The goal isn't to dress like someone else. It's to look like yourself on a good day.

Choose simple over distracting

Solid colours usually photograph well because they keep attention on your face.

Busy patterns, large logos, bold graphics, or clothing with lots of text can sometimes draw attention away from your expression.

That doesn't mean you have to wear plain black or navy. The best colour is often one that suits your skin tone and feels natural for your profession.

Bring a couple of options

Many photographers encourage clients to bring two or three outfits. (your photographer will guide you)

Changing a jacket, shirt, blouse, or accessory can create different looks without adding much time to the session.

Your photographer can often help you decide which option works best once they see the lighting and background.

Don't forget the details

The small things are often overlooked.

Take a quick look for wrinkles, loose threads, pet hair, lint, or missing buttons before you leave home.

If you wear glasses regularly, clean the lenses before your session.

Preparation isn't only about clothing

Many people tell us they're nervous before having their photograph taken.

That's completely normal.

A professional headshot photographer isn't just there to press the shutter. They're there to guide you through the session, help you relax, suggest natural expressions and poses, and create an environment where you can feel comfortable.

You don't need to know how to pose before you arrive.

Before your session — a simple checklist

  • Confirm the time and location.

  • Get a good night's sleep if possible.

  • Drink plenty of water. (hydration is very important)

  • Bring two or three clothing options.

  • Pack a lint roller if you have one.

  • Allow yourself plenty of travel time.

  • Arrive relaxed—you don't need to rush.

Insights from Headshots Matter Photographers

David Pexton | New York City, New York

Don't overthink what to wear. Think about who you are.

One of the questions I hear most often is, "What should I wear?"

My answer is usually pretty simple. Wear something that feels like you.

If you normally wear a jacket to meet clients, then that's probably a good place to start. If your work is more relaxed, don't suddenly dress like someone you're not. Your headshot should feel authentic, not like you're playing a part.

If you're undecided, bring a couple of options. It's much easier to compare them in the studio than to second-guess yourself at home.

I'd also say that what you wear is only one part of the picture. Getting a good night's sleep, giving yourself enough time to arrive without rushing, and feeling relaxed all make a bigger difference than most people expect.

A good business headshot isn't about wearing the perfect outfit. It's about looking like yourself—confident, approachable, and comfortable.

David Pexton | www.davidpexton.com